Anne Kanelopoulos, VP and Senior Loan Officer with The A-Team, NOVA Home Loans

An Online ‘presence you’re proud to share.

I only work with mortgage brokers, period. Ensuring I’m laser-focused on your world with a deep immersion into the compliance requirements as well as being able to efficiently ‘plug in all the holes’ in your social media ‘ecosystems’ to ensure you can focus on what you do best.



I create an entire lead generating and authority positioning channel here for your company, presenting the high calibre presence to align with your other marketing assets and business outcomes. My goal? Turn your following into HOT prospects for your business.


I ensure congrency between all online and in print marketing channels, and turn Facebook into a ‘lead magnet’ for your prospects who begin to ‘feel like they know you’.


Web Site

Where required, we ‘overhaul’ your web site and link your social media ‘assets’ to ‘automate’ prospect indoctrination accross all your web presence.

Content Strategy

I will produce a ‘content machine’ across all platforms, attracting leads that competitors may otherwise had ‘caught through the net’. A full feed rebrand that is customized to your ideal client.

Authority Positioning

We will produce highly relevant content that compels prospects to TRUST you as the ‘go to’ provider and remain ‘front of mind aware’. Hourly engagement packages are available! 

Creative Copy

97% of the marketplace is boring. Sharing content that’s actually repelling prospects! Now we create content that brings the fun back, to business, in a world of ‘grey’, you are ‘color’. We offer FULL content calendar and caption development. 

            Who Am I?

Hey! I am Michelle Berman and I am a Mortgage Marketing, Content Development Specialist. Originally from La Mirada, CA but currently living in Phoenix, AZ.

 I created and launched Berman Media PD in November of 2014 and have since grown Instagram pages from 200k to 2.2 million in 3 years. In addition, I have mastered the art of creating a page from scratch and getting it to the illusive 1million.

In 2018 I niched down to working solely with Mortgage Brokers because I felt that the industry as a whole was lacking in their ability to deliver quality and valuable content that would convert to new leads and new business. I saw holes in their funnels and as a recent first time home buyer myself, I knew that I could help them deliver information on the pain points of potential buyers.

Since then I have immersed myself into the world, developed and created countless brands and helped my clients develop an authoritative presence online that other Lenders and Home Buyers are talking about all over the country.

I am a proud dog mom times two, kitty mom and full-time competitive Crossfitter. When I am not working on making my clients awesome I am usually in the gym or up north in the mountains enjoying digital detox time and cooler weather.

     What Are My Goals For  You?

Ultimately, my mission is to empower Mortgage Lenders Worldwide to utilize their social media presence and develop it into a marketing tool that can generate them new prospects and constant business opportunities on auto-pilot.

I want to give them the courage to think and act entrepreneurially when it comes to developing content and help them eliminate their “I’m too busy and don’t have time to develop it” excuse.

To do so, I have reverse engineered the exact methods and strategy that I use in an effort to take the stress, headache and frustration out of learning how to tackle Instagram on their own. 

It is possible to turn your social media visitors into hot prospects without spending money on compliance fines for ad hoc posting strategies. Together I know that we can eliminate any competition in your network and make you the no brainer choice for anyone looking to purchase a home in your area.

We all understand the importance of marketing and how specifically Social Media can truly help you grow your business. I’m responsible with helping 250 Loan Officers do this very task, among other things, so helping each one of them can be daunting and almost impossible. On occasion, our LOs will have a vendor or marketing partner promise to help them in these endeavors and more often than not, this is wasted time and money for our LOs. Enter Michelle Berman who 100% lived up to her promise to transform one of our best producing teams social media image and business. Michelle is quick, efficient, skilled and has a real talent for building business through these marketing channels. Her vision and passion for this is unrivalled. Almost immediately this specific team started to see the difference. From impressions, activity and interactions, their social media channels are now blossoming. In addition to her efforts, she dove head first into the complex environment of compliance in our Mortgage world. She adapted quickly and works closely with myself and my team to ensure we are in step with rules and regulations needed for marketing efforts. All in all, Michelle is the full package for this outlet of marketing and I’d absolutely recommend her to help you and your business regardless of the industry you are in.

Matthew Lucas

Director of Marketing @NOVA Home Loans

Michelle has blown up our social media presence and turned all our platforms into valuable assets; so much so that we have people in just about every meeting asking us who is doing our social media and how they can have it to. She is also a DREAM to work with! She handles everything, always pushes us to be on top of making our videos and honestly it feels like she is part of the team.

Anne Kanelopoulos

VP and Senior Loan Officer, The A Team- NOVA Home Loans

Working with Berman Media has been tremendous for our organization. Michelle is bright and hard-working, bringing significant insights to our social media that we didn’t have before. In less than 90 days, we saw a huge increase in followers and engagement thanks to her expertise and effort

Luke Simmons

Lead Pastor, Redemption Gateway

Working with Michelle has been a real pleasure. Her drive and passion for what she does is a refreshing change. I have been happily recommending her to my highest caliber friends and clients as a result of her superb drive, ambition and desire to win, as well as grow my Instagram to over 10,000 followers in just a few months. 

Darren Casey

CEO, Fit Pro Entourage

I’ve been working with Michelle for about 2 months now. In the last two months I have seen more engagement and followers than I ever did on my own. I also received and closed my first EVER client directly from Instagram less than a month in! She knows her stuff!

Jamie Geiger

REALTOR/Transaction Coordinator, Epic Home Realty


Berman Media PD 💸I help mortgage & real estate agents turn their SM following into HOT leads! 🖥 Under construction Schedule your FREE 30 min call 👇🏻

Content Marketing Specialist

Is there anything better than knowing that you are making a tangible difference for a client?⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ For me, truly the best part of my career is being able to see my clients excited and energized by their results. As with just about anything results are in the numbers; more leads, more calls, more new business. However, for many of my clients the power of word of mouth is like diamonds to them!⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ My goal is to develop a social media presence for each and every one of my clients that they are proud to show off, are excited about knowing is available to their consumers AND is one that people in their sphere of influence can't stop talking about. To me, it is there where the most power lies!⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ You want to be the most well known Mortgage Broker in your area? Well if you don't have the social media presence to back your work up then....let's fix that! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ Set up your 30 min strategy call with me today through the link in my bio 👆🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #communityovercompetition #risingtidesociety #risingtide #therisingtidesociety #creatives #herestothecreatives #creativebusiness #creativebiz #creativebizowner #instagrammarketing #instagrammarketer #instagramstrategy #contentstrategy #contentstrategist #marketing101 #businessmarketing #growyourbusiness #trusttheprocess #socialmediacoach #marketingguru #marketingideas #clientreview #clientresults #clienttestimonial #instagramadvantage #brandstrategist #socialmediastrategist #fempreneur
Cheers to the weekend! 🙌🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ Wishing everyone a relaxing weekend and one filled with doing some form of self care. For me this weekend is about spending time with the people I love and enjoying the fact that I am way ahead on content batching for ALL my clients!⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ My recommendation is to pick a day of the week that is your content creation day and do ONLY that....why? Because that way when Saturday comes around you can enjoy the day without worrying about forgetting to post 🙌🏻👌🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #instagramtraining #socialmediatraining #buildyourbrand #buildyourbusiness #socialmediastrategy #contentstrategy #contentcreation #socialmediatip #instagramstrategy #mortgagelender #mortgagebroker #realestateagents #brandbuilder #instagrammarketingtips #mortgagemarketing #realestatemarketing #marketingstrategy #instagramadvantage #instagram101 #strategicplanning #contentcreation #instagramforbusiness #contentmarkeingtips #contentmarketingstrategy #marketingcoach #realestatetraining #instagramforbusiness #branddevelopment
#needmorecoffee ☕️☕️ . Who is with me on this one? Every morning my routine involves coffee, letting my dogs out to play and creating a list of my to-do's for that day only. . I try NOT to think about EVERYTHING I have to do for my business everyday because it is way too overwhelming. We all know that we have 101 things we want to do to grow, develop or tighten up our business, but we do NOT have the brain power to handle them all everyday. . I have made a shift in my mindset that allows me to pick ONE, yes ONE major thing to focus on every day and that is it. I feel more accomplished, get way more done and feel closer to my goals then ever because of this. . What is your ONE thing today?! 👇🏻 . . . #contentcreator #contentmanagement #contentmarketing #contentcreation #contentcreators #contentstrategy #batching #nomoreexcuses #instagrammarketingtips #humpdayhumor #happyhumpdayyall #mortgageindustry #realestatebusiness #realtormarketing #socialmediamarketer #socialmediastrategy #socialmediaqueen #realestatemarketdata #realestatemarket #realestatemarketing #realestatecoach #businesscoach #socialmediacoach #instagramcoach #entrepreneurslife #digitalmarketingstrategy #marketingstrategies #onlinebusinesscoach
Hey all...mind blowing fact here...Instagram is NOT easy! . There is SO much to learn and so many ways that you can make mistakes. BUT I am going to share with you 3 things that you can do that will make your content creating a whole lot LESS stressful....Ready? 👇🏻 . ✨Re-purpose VIRAL content! You know those posts that are on your explore page? Or the top 9 in the hashtag that has 1million uses? RE-CREATE THEM! When it comes to Instagram re-creating the wheel is not always necessary. If you want to produce content that is going to turn your following into leads...than simply put your your personality into content that is already working. ✨Stick to your strategy. I see way too many people failing at this. They pay people like me to develop a killer strategy for them, make them 30 days of killer content...and then instead of staying on strategy they get lazy and just post whatever they feel like posting in their free time. Guys...this does...not...work! Sticking to a strategy is the EASIEST way to make sure that you are always visible on this platform and helps you eliminate the...I don't know what to post mindset. ✨Value. If you think about "what can I give to my people that will allow them to take action and implement RIGHT away" then you will always...and I mean ALWAYS produce successful content that your people will always be coming back for. . Easy right?! . If you are struggling with creating content, developing a strategy or honestly don't even know where to start...schedule your free 30 min strategy call with me through the link in my bio 👆🏻 . . . #contentmarketingtips #hustlemode #entrepreneuress #socialmediatips #azliving #femaleentrepreneurship #liveyourpassion #communityovercompetition #femaleceo #makeitagreatday #bossladiesmindset #shesgotskills #mortgagemarketing #mortgagelender #mortgagelife #instagramforbusiness #instagrammarketing #girlbossgang #mortgagelender #mortgagetips #mortgagepro #mortgagespecialist #contentdevelopment #copywriters